A paper by Joseph M. Katz Graduate School of Business marketing professor Vanitha Swaminathan (pictured) and her then-PhD advisee Christian Hughes (A&S’12, ’13G; KATZ ’19) has won the American Marketing Association’s 2020 Don Lehmann Award. The award recognizes the best dissertation-based article published in the Journal of Marketing or Journal of Marketing Research in the previous calendar year.
The paper, “Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns,” co-authored by Gillian Brooks of the University of Oxford, was among the top three most-cited articles in the Journal of Marketing and among the journal’s most-downloaded articles in the past six months. Read a summary of the findings.
Swaminathan is the Thomas Marshall Professor of Marketing and director of the Katz Center for Branding in the Katz school.
Hughes, now a marketing faculty member at the University of Notre Dame, earned her bachelor’s and master’s degrees in statistics and her PhD in marketing at Pitt.