Pitt Business Partners With AR/VR Firm for a New Marketing Course and Case Competition

Vanitha Swaminathan

The Joseph M. Katz Graduate School of Business is partnering with AR/VR company ImagineAR, to launch a new business disruption series with the course, “Augmented and Virtual Reality (AR/VR) for Brands and Strategy,” taught by Vanitha Swaminathan, Thomas Marshall Professor of Marketing.

Students, working in teams, will design an AR/VR branding campaign for a real business or company with the help of ImagineAR and will conclude the course with a 10-minute video presentation showcasing their ideas.

“The offering of this course is extremely unique and timely,” said Swaminathan. “The current health crisis has required marketers to be even more creative in how to engage fans and customers. Augmented and virtual reality tools will provide new, creative ways of engaging with customers during this challenging period of social distancing.”

The online course will be offered to MBA and MS students this spring and eventually will be open as well to undergraduates in the College of Business Administration.

The course also will tie into a new Katz Augmented Reality Case Competition for graduate students, co-sponsored by the Center for Branding, Katz Marketing Club, Katz Technology Club and ImagineAR. The competition will expand students’ experiences and challenge them to think through how AR/VR technologies can improve the brand experience.

Read more about this new course.