Pitt Business’ Peggy Liu Named 2021 Marketing Science Institute Young Scholar

Peggy Liu in a dark jacket against a dark blue background

Pitt business faculty member Peggy Liu has been selected as a 2021 Marketing Science Institute (MSI) Young Scholar.

The biennial program recognizes the best young marketing academics in the world. The 2021 class is made up of 37 young scholars from business schools around the world, who are three to six years post-PhD and conducting research on critical marketing topics.

Liu, assistant professor of business administration and Ben L. Fryrear Faculty Fellow in the Joseph M. Katz Graduate School of Business and College of Business Administration, conducts research on consumer behavior, focusing on judgment and decision making in the health and social domains. She also teaches undergraduate consumer behavior.

Among many other honors and awards, she was also recently named one of Poets & Quants 2020 Top 50 Undergraduate Business School Professors,

The 2021 MSI Young Scholars will convene this year for three days of research-sharing and to explore future collaborations.