The Council for the Advancement and Support of Education (CASE) announced that Pitt’s Study Lab: Revolutionizing the Story of Academic Success won the 2020 Silver Accolades Award under Institutional Marketing Identity/Branding Programs.
Study Lab has undergone a rebranding in recent years, resulting in increased student engagement levels. Pittwire wrote about it in November 2019 and the online database company Knack spotlighted the “amazing results” on their blog. The marketing and communications team behind the efforts are being recognized for their work.
The award recognizes the visibility, support and prestige that marketing and programming bring to their institution. Criteria for the award included quality, creativity, innovation, adherence to professional standards and success in meeting stated objectives.
The team included Rebecca Farabaugh, communications manager in the Kenneth P. Dietrich School of Arts and Sciences; Marygrace Reder, marketing manager in the Office of University Communications and Marketing (OUCM); and Jane Dudley, designer and assistant creative director in OUCM.