College of Business Administration

triangle chips that look like Doritos spread out on a blue background
Should dieters worry about portion sizes or “light” versions of a snack? Assistant Professor Peggy Liu led a series of studies to find out.
Brian Gahan in a blue face mask speaking with others in masks
Brian Gahan (BUS '85G) answered the call to fight COVID-19 by leading a response force of 120 Army and Air Force reservists to develop and implement Illinois’ first drive-thru testing facility.
A Zoom meeting with two visible participants
Four alumni called for hope, persistence and confidence in a conversation with members of the Class of 2020 during a recent panel discussion. The event, organized by the Pitt Alumni Association, is part of a larger effort at Pitt to launch the newest Panther alums to success.
She’s Got Spirit: How About You?
From blue and gold sweets to sporting Pitt gear from head to toe, College of Business Administration staffer Jody Federer leads the way in building team pride. Know of someone else who loves Pitt? Tell us.
Taylor Smith and Mike Riederer taking a selfie together
Pitt undergrads were part of a local EMT crew deployed by the Federal Emergency Management Agency to assist in New York City this spring. Rising junior Taylor Smith said, “I’ve never seen hospitals so full.”
Children holding recycling bins as a part of a recycling campaign
A popular course in the College of Business Administration asks students to become a marketing agency and work with real-life clients such as Honda Automobiles, the Central Intelligence Agency and Major League Baseball. This spring, students developed a recycling campaign for the City of Pittsburgh.