Katz Center for Branding

A football, a face mask and a bottle of hand sanitizer on a football field
The first pregame poem, first matchup with home-field advantage, first female officiant: Pitt experts offer commentary on Sunday’s historic game. Plus, a branding pro on what to expect from this year’s commercials.
Sophia Choukas-Bradley and Vanitha Swaminathan
Psychologist Sophia Choukas-Bradley and brand strategist Vanitha Swaminathan say Instagram’s move this week to hide the number of likes on some posts in the U.S. could change how young adults feel about themselves and their peers.